CASE STUDY · Health & Wellness
Health & Wellness Brand: 187% Revenue Growth
A 9 months engagement delivering measurable growth in the Health & Wellness category.
THE RESULTS
Measurable business impact
+187%
Revenue Growth
-38%
TACoS Reduction
+42%
Conversion Rate
+24%
Contribution Margin
THE CHALLENGE
What we were solving for
A leading supplement brand had plateaued at $2M annual revenue on Amazon with rising ad costs eroding margins. TACoS had climbed to 24%, wiping out most category-level profitability.
THE APPROACH
How we built the outcome
Complete campaign rebuild separating brand, category, and competitor traffic. New keyword strategy prioritizing long-tail conversion. A+ Content refresh with claim-driven modules. Weekly performance reviews with contribution-margin dashboards.
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