Amazon Agency USA: Grow and Defend Share on amazon.com
amazon.com is the largest and most competitive Amazon marketplace, so growth comes as much from defending share as from finding new demand. SellerVine runs advertising, listings and account management for brands selling in the US, whether you are based there or entering from the UK, Europe or India.
Why brands choose SellerVine as their USA Amazon agency
What makes amazon.com worth the investment, and how we help you compete there.
The deepest ad inventory
Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV and DSP are all available, so you can build a full funnel instead of fighting over the same handful of keywords.
Brand tools that reward investment
Brand Registry unlocks A+ Content, Brand Stores, Sponsored Brands and Brand Analytics, whose search query data shows where demand is and who is winning it.
Repeat revenue in the right categories
Subscribe & Save makes predictable repeat revenue possible in consumables, which changes how much you can afford to pay for the first order.
Open to brands from abroad
Brands from the UK, Europe and India can sell on amazon.com. We plan the account set-up, FBA inbound and tax questions with you before launch.
Advertising and operations in one plan
PPC, listings, inventory and account health are run by one team, so a stockout or a suppressed listing is caught before it wastes ad spend.
Reporting you can act on
A weekly call on TACoS, rank and stock, and a monthly review of SKU-level profit in US dollars.
What is different about selling on amazon.com
These are the local factors that shape advertising, pricing and operations in the US.
Sales tax and nexus
Amazon calculates, collects and remits sales tax as a marketplace facilitator in every state with a sales tax. Nexus, state registrations and income tax stay with you, so we coordinate with your accountant on those.
Competition on every head term
Category leaders bid hard on the obvious keywords. We win first on long-tail terms, product targeting and conversion rate, then move up to head terms once the listing converts.
Prime Day and Q4
Prime Day, Prime Big Deal Days, Black Friday and Cyber Monday concentrate demand. Stock has to reach FBA weeks ahead and budgets are set before the event, not during it.
FBA capacity and fees
Capacity limits, inbound placement fees and low-inventory fees change how much stock to send and when. We plan replenishment around them rather than reacting to them.
Reviews done the compliant way
Reviews weigh heavily with US shoppers. Amazon Vine and the Request a Review button are the compliant routes; incentivised reviews put the whole account at risk.
Brand protection
Hijackers and counterfeit offers are common on amazon.com. Brand Registry, Transparency and fast case work keep you in control of your detail pages.
Related: how to choose an Amazon agency in the USA, Amazon PPC agency, Amazon agency Canada, Amazon agency Mexico and pricing.
Everything you need to sell on amazon.com
| Detail | USA |
|---|---|
| Marketplace | amazon.com |
| Currency | US dollar ($) |
| Language | English, with a Spanish shopping option |
| Fulfilment options | Fulfilled by Amazon (FBA), Seller Fulfilled Prime and merchant fulfilment |
| Tax | Sales tax collected by Amazon as marketplace facilitator; nexus and income tax stay with the seller |
| Demand calendar | Prime Day, Prime Big Deal Days, Black Friday, Cyber Monday and the holiday season |
| Brand tools | Brand Registry, A+ Content, Brand Stores, Brand Analytics, Vine and Transparency |
Amazon agency services we offer in the USA
Every capability you need to launch, grow and defend your position on amazon.com.
Amazon PPC & Advertising USA
Sponsored Products, Brands, Display and DSP managed against a TACoS target.
Amazon Listing & Content USA
Titles, bullets, images, A+ Content and Brand Stores written for US shoppers.
Amazon Account Management USA
Day-to-day ownership of Seller Central, cases, inventory and account health.
Brand Registry & Protection USA
Enrolment, Transparency and hijacker removal to keep control of your listings.
US to Global Expansion
Take your brand from amazon.com to Canada, Mexico, the UK and Europe.
How we grow your US Amazon business
1. Diagnose
Audit account health, listings, advertising and competitor share on amazon.com.
2. Prioritize
Rank opportunities by profit potential and effort, with Prime Day and Q4 dates built into the plan.
3. Execute
Fix listings and catalog, then rebuild advertising around long-tail terms and product targeting.
4. Measure
Track TACoS, share of voice and profit against targets every week.
5. Scale
Move up to head terms, add DSP and Sponsored TV, and extend the range.
Start with an audit
Request the free account audit and we will show you where the first gains are.
Selling on amazon.com: your questions
Saturation is category-specific, not marketplace-wide. Even in crowded niches, thin competitor listings, weak advertising structures and untapped long-tail keywords create room to win. We start with a demand-and-gap analysis so you invest only where the unit economics work.
Amazon collects and remits sales tax as a marketplace facilitator in every state that has a sales tax, so per-order tax is handled for you. Nexus, state registrations and income tax remain your responsibility, and we coordinate those with your accountant rather than advise on them ourselves.
Yes. Amazon accepts sellers from most countries, and we work with brands entering the US from the UK, Europe and India. You will need to complete Amazon's tax interview, set up US dollar payouts and plan how stock reaches FBA. We plan each step with you.
In practice, yes. Brand Registry unlocks A+ Content, Sponsored Brands, Brand Stores, Brand Analytics and stronger IP protection. We help you enrol or fix a registration, then build the brand experience on top of it.
It depends on category CPCs, price point and margin. We model the budget from your conversion rate and the TACoS your margin can carry, rather than applying a generic percentage. Our Growth plan covers up to $20,000 of monthly ad spend and Scale has no limit.
Plans are the same on every marketplace and priced in US dollars: Growth is $1,000 a month for up to $20,000 of monthly ad spend, and Scale is $2,000 a month with no ad spend limit. Both run month to month, and your ad budget is paid to Amazon, not to us.
See our guide on how to choose an Amazon agency in the USA, which covers what changes in the most competitive marketplace and the questions worth asking before you sign.
Amazon Agency Services in Other Marketplaces
We run the same full-service Amazon programme across 17 marketplaces. If you are expanding, these are the storefronts we manage and the local rules that come with them.
- Amazon Agency UK (amazon.co.uk)
- Amazon Agency Canada (amazon.ca)
- Amazon Agency Germany (amazon.de)
- Amazon Agency France (amazon.fr)
- Amazon Agency Italy (amazon.it)
- Amazon Agency Spain (amazon.es)
- Amazon Agency Netherlands (amazon.nl)
- Amazon Agency Sweden (amazon.se)
- Amazon Agency Poland (amazon.pl)
- Amazon Agency Saudi Arabia (amazon.sa)
- Amazon Agency Japan (amazon.co.jp)
- Amazon Agency India (amazon.in)
- Amazon Agency Singapore (amazon.sg)
- Amazon Agency Australia (amazon.com.au)
- Amazon Agency Mexico (amazon.com.mx)
- Amazon Agency UAE (amazon.ae)
Winning on amazon.com Is About Defending Share. Let's build your plan.
Get a clear diagnosis of your account, identify the highest-impact opportunities and build a more profitable path to scale on amazon.com.
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