PPC Advertising Intelligence

Amazon PPC Search Term Audit Tool

Instant, browser-based Sponsored Products search term analyzer. Uncover wasted ad spend, identify negative keyword bleeders, harvest top converters, and detect cross-campaign search query cannibalization.

Strict Client-Side Privacy: Your file is processed in your browser and never uploaded. All calculations run locally on your device.
Click to browse or drop Amazon Search Term Report here

Supports Sponsored Products search term reports in CSV, TSV, or XLSX format (US, UK, DE, FR, IT, ES).

Audit Threshold Settings

Flag terms with spend > threshold and zero orders.
Flag terms with orders but ACoS > target.
Promote terms with orders ≥ threshold & ACoS ≤ target.

PPC Audit Methodology & Execution Framework

1. Negative Keyword Qualification (Spend Bleeders) Criteria: Customer Search Term Spend > Threshold AND Orders == 0 Action: Add as Negative Exact to the triggering ad group or campaign. This immediately prevents non-converting clicks from consuming daily ad budgets.
2. Keyword Harvesting (Growth Engines) Criteria: Orders ≥ Minimum Harvest Threshold AND ACoS ≤ Target Break-Even ACoS (Non-Exact match) Action: Graduate into a dedicated Single-Keyword Ad Group (SKAG) or isolated Exact Match campaign with an aggressive, top-of-search boosted bid. Add as Negative Exact in the auto/discovery source campaign.
3. Cross-Campaign Duplicate Query Cannibalization Criteria: Identical customer search term appearing in 2+ separate campaigns/ad groups simultaneously. Action: Consolidate bidding into the highest-converting campaign and negate in peripheral campaigns to prevent bid self-competition.
Amazon Advertising Note: Search term reports reflect search queries where customers actually clicked your ads, which often differ from your targeted keywords (especially in broad, phrase, and auto campaigns). Regular weekly search term pruning directly improves total account ROAS. Last reviewed: 15 October 2026.

Frequently Asked Questions

Is my Amazon advertising data secure and confidential when using this tool?

Yes, completely. Your file is processed in your browser and never uploaded. All parsing, categorization, and aggregation occur locally in client-side JavaScript memory. No data is transmitted to our servers or stored anywhere.

What Amazon search term report types are supported?

This tool supports Amazon Sponsored Products Search Term Reports in either CSV, TSV, or XLSX format. It automatically recognizes US, UK, and European (DE, FR, IT, ES) column headers as well as comma-decimal numerical formats.

What constitutes a negative keyword candidate?

A search term is flagged as a negative keyword candidate when its cumulative advertising spend exceeds your threshold (e.g. $25) with zero customer orders. Negating these bleeders eliminates non-converting traffic without harming sales.

What is a search term harvest candidate?

A harvest candidate is a customer search term that has generated 2 or more orders at or below your target break-even ACoS from an auto, broad, or phrase campaign. These high-intent terms should be graduated to dedicated Exact Match single-keyword campaigns.

What related PPC optimization strategies should I read next?

Explore our strategic playbooks on How to Structure Amazon PPC Campaigns for Scale, our PPC Bid Optimization Guide, and test your margins on our ACoS & TACoS Calculator.

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