CASE STUDY · Sports & Outdoors
Sports & Outdoors: Conversion Rate Transformation
A 6 months engagement delivering measurable growth in the Sports & Outdoors category.
THE RESULTS
Measurable business impact
+186%
Conversion Rate
+94%
Revenue Growth
-31%
Return Rate
12s
Avg. Page Time
THE CHALLENGE
What we were solving for
High-traffic seasonal brand with premium products getting clicks but not sales. CVR stuck at 6.8% while category average was 13.2%. Detail-page design failing on mobile.
THE APPROACH
How we built the outcome
Complete listing rebuild optimized mobile-first with dimensional scale imagery, use-case lifestyle shots, and hero infographic. A+ Content redesigned around use-case stories. Video assets showing product in action.
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