CASE STUDY · Food & Beverage
Food & Beverage: Profitability Overhaul on Consumables
A 8 months engagement delivering measurable growth in the Food & Beverage category.
THE RESULTS
Measurable business impact
+142%
Subscription Attach
-52%
TACoS
+68%
Repeat Revenue
+31%
Contribution Margin
THE CHALLENGE
What we were solving for
Subscribe & Save flywheel not spinning: high acquisition costs on Sponsored Products, subscription attach rate under 8%, and 22% TACoS eating into thin food-margin unit economics.
THE APPROACH
How we built the outcome
Deep contribution-margin analysis by SKU. Repositioned advertising toward Subscribe & Save conversion. Bundle strategy to lift AOV. Custom coupon strategy timed to inventory cycles.
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