Amazon DSP Agency: Programmatic Display, Video and OTT That Drives Sales
Amazon DSP reaches shoppers on and off Amazon before and after they search. SellerVine plans, runs and measures DSP so it adds profitable sales and supports your Sponsored Ads, not just impressions.
Every DSP campaign type, managed in one place
Full-funnel programmatic management across display, video and streaming TV.
Retargeting
Reach product viewers and cart abandoners who left without buying.
In-market audiences
Reach shoppers whose recent behaviour shows they are looking for products like yours.
Lookalike audiences
Find new customers who resemble your best existing buyers.
Competitor conquesting
Reach shoppers who have viewed competing products.
Lifestyle audiences
Reach people by interests and habits that match your brand.
Video and OTT
Use video and Amazon streaming TV ads for awareness that can still be measured back to sales.
DSP versus Sponsored Ads
| Sponsored Ads | Amazon DSP | |
|---|---|---|
| Targets | Search intent on Amazon | Audiences by shopping behaviour, demographics and browsing history |
| Where ads appear | Amazon search results and product pages | Amazon-owned properties such as IMDb, Twitch and Fire TV, plus third-party sites and apps |
| Formats | Search and product ads | Display, video and OTT |
| Best for | Capturing demand that already exists | Building awareness and bringing back shoppers who did not buy |
Related reading: Amazon DSP explained and our full-funnel advertising agency.
How we judge DSP performance
Programmatic spend is easy to waste, so each campaign is held to measurable results.
ROAS and cost per acquisition
The direct return from each audience and format.
New-to-brand share
How much DSP is bringing in customers who have not bought from you before.
Detail page views and purchase rate
Whether exposed shoppers go on to engage and buy.
Incrementality
Whether DSP is adding sales you would not have won anyway, including its halo effect on organic and Sponsored Ads.
What happens after you sign
Days 1 to 14: set up
We review your audiences and measurement, agree goals and set targets for each campaign type.
Days 15 to 45: launch the core
Retargeting and in-market audiences go live first because they convert fastest and teach us the most.
Days 46 to 90: expand and test
Lookalikes, video and OTT are layered in, and incrementality is measured before budgets scale.
Results from real brands
A sample of what SellerVine has delivered. Read the full write-ups in our case studies.
Fluidmaster
- ↑312% revenue
- ↓41% ACoS
- 5.1× ROAS
Wide Fit Shoes
- $180K monthly sales
- ↓48% TACoS
- 3.9× ROAS
Milletsy
- 5× revenue
- ↓44% ACoS
- Top 3 rank
What DSP needs to work
Amazon DSP typically needs a minimum monthly spend of $10,000 to $15,000 to deliver meaningful results.
Plans run month to month with no long-term contract and no hidden fees: Growth is $1,000 a month for up to $20,000 of monthly ad spend, and Scale is $2,000 a month with no ad spend limit and DSP included. Enterprise is quoted for 7-figure and larger brands. Your ad budget is paid to Amazon and is not part of our fee. See full pricing.
Amazon DSP: your questions
Amazon DSP (Demand-Side Platform) is a programmatic advertising platform that lets you reach audiences on and off Amazon with display, video and OTT ads. Unlike Sponsored Ads which target search intent, DSP targets audiences based on shopping behaviour, demographics and browsing history.
SellerVine manages all DSP campaign types including retargeting (product viewers and cart abandoners), in-market audience targeting, lookalike audience modelling, competitor product viewer conquesting, lifestyle audience targeting and Amazon OTT/streaming TV ads.
Amazon DSP typically requires a minimum monthly spend of $10,000 to $15,000 for meaningful results. SellerVine includes DSP management in our Scale plan at $2,000 per month and Enterprise plans. We help brands scale DSP spend efficiently based on performance data.
Yes. DSP reaches audiences across Amazon-owned properties (IMDb, Twitch, Fire TV) and thousands of third-party websites and apps. This makes it a powerful tool for building brand awareness while maintaining the ability to measure sales attribution back to Amazon.
We track ROAS, cost per acquisition, new-to-brand percentage, detail page views, purchase rate and incrementality metrics. Weekly reports show exactly how DSP campaigns drive both direct sales and halo effects on your organic and Sponsored Ads performance.
Reach shoppers before and after they search, with DSP that pays back.
Request a free account audit and we will show you where DSP fits alongside your Sponsored Ads and what to expect from it.
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