The short answer
Most brands pay somewhere between $1,000 and $10,000 a month for an Amazon agency, with advertising-only management at the low end and full-service management of a large catalog at the high end. Enterprise engagements covering several marketplaces, Vendor Central and DSP can run well above that. These are typical bands drawn from the way agencies publish and discuss their pricing, so treat them as a starting point for a conversation, not as a quote.
| Scope of service | Typical monthly fee | What is usually included |
|---|---|---|
| Advertising only | Roughly $500 to $5,000, or a share of ad spend | Sponsored Products, Sponsored Brands and Sponsored Display management, search-term work, a regular report |
| Advertising plus listings | Roughly $1,500 to $7,500 | The above, plus keyword research, listing copy, some A+ Content and a named account manager |
| Full service | Roughly $5,000 to $15,000 | Advertising, listings, creative, catalog and case work, inventory planning, account health and regular strategy calls |
| Enterprise or multi-marketplace | Roughly $15,000 and up | Everything above across several countries, often with DSP, Vendor Central and a dedicated team |
Two warnings about that table. First, a low number is not automatically good value: it often means each manager looks after many accounts, or that the scope is narrower than the sales page suggests. Second, a high number is not automatically good either: you are paying for hours and judgement, and both need to be visible in the work.
What you are actually paying for
Running a brand on Amazon is not one job. It is six, and they need different skills. When you read a quote, check which of these are included and who will do them.
- Advertising: building and managing Sponsored Products, Brands and Display campaigns, harvesting search terms, setting bids and budgets, and reporting on ACoS and TACoS.
- Listings and search: keyword research, titles, bullets, backend search terms and A+ Content, written to convert and to rank.
- Creative: main images, infographics, video and Brand Store design. This is real studio time, not a template.
- Catalog and operations: variations, flat files, suppressed or merged listings, cases with Seller Support, and brand protection.
- Inventory: forecasting, shipment planning and restock alerts, because a stock-out undoes months of ranking work.
- Analysis and strategy: a profit view, pricing and promotion planning, and decisions about what to do next.
A narrow quote covers one or two of these. A full-service quote covers all six. Neither is wrong, but you cannot compare them on price alone. If you want a deeper look at what each area involves, see what an Amazon account management service includes.
Five things that move the price
Most of the gap between two quotes comes down to five factors.
- Ad spend. More budget means more campaigns, more search terms and more decisions every week. Almost every agency prices partly on it, openly or not.
- Catalog size. Thirty products with clean variations are a different job from 600 products with broken parent-child relationships.
- Number of marketplaces. Each country has its own account, language, tax rules and ad auctions. Adding Germany is not a copy and paste of the UK.
- Creative volume. Photography, infographics, A+ modules and video are quoted per asset by some agencies and bundled as a monthly allowance by others.
- Vendor Central. Purchase orders, chargebacks and shortage claims add operational work that seller accounts do not have. See our Vendor Central management service for what that involves.
What to expect at each budget level
Price tells you roughly how much human attention your account will get. These are general expectations for a competent agency at each level. They describe the market, not any single provider.
| Monthly fee | What it usually buys | What it usually does not |
|---|---|---|
| Under $1,000 | Tool-assisted bid management or a few freelancer hours a week | Strategy, creative, catalog work or a named manager who knows your margins |
| $1,000 to $2,500 | Advertising management plus light listing work, with a weekly or monthly report | Regular creative production, deep catalog repair or inventory planning |
| $2,500 to $7,500 | Advertising and listings with A+ Content, a named manager and regular calls | Large-scale creative, multi-marketplace operations or Vendor Central work |
| $7,500 to $15,000 | A small team covering advertising, content, creative, operations and inventory | A bespoke team across many countries |
| Above $15,000 | A dedicated multi-marketplace team, often including DSP and Vendor Central | Nothing is excluded by design, but the scope should still be written down |
Notice that the jump between levels is mostly about breadth of work and seniority of attention, not about better advertising. A good advertising specialist at $1,500 a month can outperform a distracted full-service team at $8,000. Always judge the quote by the named person, the written scope and the reporting you will receive.
How the fee model changes the number
The same agency can quote very different numbers depending on how it charges. A fee set as a percentage of ad spend looks cheap at $5,000 of monthly spend and expensive at $100,000. A flat fee is the reverse. A hybrid sits between the two. The model also decides what the agency is rewarded for doing, which matters more than the headline figure.
| Monthly ad spend | 12% of spend | Flat $2,500 | Hybrid ($1,500 + 5%) |
|---|---|---|---|
| $5,000 | $600 | $2,500 | $1,750 |
| $20,000 | $2,400 | $2,500 | $2,500 |
| $50,000 | $6,000 | $2,500 | $4,000 |
| $100,000 | $12,000 | $2,500 | $6,500 |
These rates are illustrative, but they sit inside the ranges agencies commonly quote. The point of the table is the shape: percentage pricing is cheap when you spend little and expensive when you spend a lot. We compare the models, and what each one quietly rewards, in Amazon agency fee models compared.
Three quotes for the same account, compared over a year
The monthly number rarely tells the whole story. Take one account spending $30,000 a month on advertising and look at three realistic quotes.
| Quote A: flat fee | Quote B: percentage | Quote C: hybrid | |
|---|---|---|---|
| Fee structure | $2,500 a month | 10% of ad spend plus $1,000 setup | $1,500 plus 5% of ad spend |
| Contract | 12-month term | Month to month | 90-day minimum, then monthly |
| Cost at $30,000 spend, year one | $30,000 | $37,000 | $36,000 |
| Monthly fee if spend doubles to $60,000 | $2,500 | $6,000 | $4,500 |
| Paid if you leave after 3 months | $7,500 paid, with $22,500 still owed under the term | $10,000 | $9,000 |
Quote A looks cheapest and ties you in for the longest. Quote B is the most expensive if you scale. Quote C sits in the middle on both counts. None of them is wrong, but the right choice depends on how fast you expect your spend to grow and how much flexibility you want. This is why the contract terms belong in the price comparison, not after it.
What SellerVine charges
We publish our prices because you should be able to rule us in or out before a sales call. Our plans are flat monthly fees, month to month, with no long-term contract.
| Plan | Price | Who it is for | Includes |
|---|---|---|---|
| Growth | $1,000 a month | Brands spending up to $20,000 a month on ads | PPC management, 2 ASINs of listing optimisation a month, weekly report, dedicated account manager |
| Scale | $2,000 a month | Brands with larger or faster-growing ad spend, no limit | Full PPC including DSP, 10 ASINs of listing optimisation, A+ Content, launch support, weekly call and P&L reporting |
| Enterprise | Custom | 7-figure and larger brands | Everything in Scale, plus international expansion, Brand Registry and IP management and a bi-weekly executive review |
All prices are in US dollars, and your advertising budget is paid to Amazon separately. See the full breakdown on our pricing page. If your needs do not fit a plan, we will tell you what would change the number.
Costs that sit outside the fee
The management fee is rarely the whole bill. Ask about each of these before you compare quotes.
- Ad spend itself. You pay this to Amazon directly. It is separate from the agency fee.
- Setup or onboarding fees. Some agencies charge a month or more up front for the audit and rebuild.
- Creative production. Photography, video and 3D renders are often quoted separately from design.
- Software. Ask whether tool subscriptions are included or passed through to you.
- Extra marketplaces. A fee that covers the US may not cover the UK or the UAE.
- Minimum term. A cheap monthly fee on a 12-month contract can cost more than a higher fee you can leave after 30 days. Read the contract red flags before you sign.
How to tell whether the fee pays for itself
Start with the fee as a share of your Amazon revenue, then ask what would have to change for it to be worth paying. A useful rule of thumb is that a fee under about 5% of Amazon revenue is comfortable and a fee above 10% is hard to justify, but your margin matters more than any rule.
Worked example: a brand selling $80,000 a month
Say a brand sells $80,000 a month on Amazon and is quoted $3,000 a month. The fee is 3.75% of revenue. If advertising currently costs 14% of total sales and the agency brings that to 11% at the same sales level, the saving is $2,400 a month. Add a modest lift in sales from better listings and the fee is covered.
The break-even formula
You can test any quote with one line of arithmetic: extra monthly sales needed = fee divided by your margin. Use the margin you keep on each extra sale after Amazon fees, product cost and advertising.
| Monthly fee | Margin on extra sales: 20% | 25% | 30% |
|---|---|---|---|
| $1,000 | $5,000 | $4,000 | $3,333 |
| $2,000 | $10,000 | $8,000 | $6,667 |
| $3,000 | $15,000 | $12,000 | $10,000 |
| $5,000 | $25,000 | $20,000 | $16,667 |
Read the table like this: at a 25% margin, a $3,000 fee has to produce $12,000 of extra monthly sales, or an equivalent saving, to break even. If the agency cannot explain where a gain of that size would come from in your account, the fee is too high for you, whatever the number is.
This is also why very small accounts struggle with agencies. At $8,000 a month in sales, a $1,500 fee is almost 19% of revenue, and very few businesses have that margin to give away. Our guide on when you should not hire an Amazon agency covers that case honestly.
How to get a like-for-like quote
Send every agency the same short brief and ask for the same answers. That turns a messy set of proposals into something you can compare.
- Your monthly Amazon revenue, advertising spend and number of active products.
- The marketplaces you sell in, and any you plan to add this year.
- Whether you are a seller (3P), a vendor (1P) or both.
- The six jobs you want covered, and the ones you will keep in-house.
- The price, the model, any setup fee and the minimum term, in writing.
- What happens to the fee if your ad spend rises or falls.
- Who will manage the account, and how many other accounts they handle.
Our guide on how to compare Amazon agency proposals goes through scoring them side by side.
Pricing warning signs
- A quote that will not say what is excluded.
- A fee tied to spend with no efficiency target and no approval step for budget increases.
- Guaranteed results. Nobody controls Amazon's algorithm, your stock or your competitors.
- A long lock-in with a short, hard-to-find cancellation window.
- A price far below the others, with no explanation of how the work gets done.
Does the price differ by country?
Yes. Hourly costs, tax and ad costs differ between markets, and so do the number of marketplaces involved. We compare the US and UK in detail in Amazon agency pricing in the UK vs the US. For Gulf markets, see our guides to choosing an agency in the UAE and selling on Amazon UAE and Saudi Arabia.
A sensible next step
If you are not sure which tier you belong in, start with a free Amazon account audit. You will see how we think about your account, what the biggest opportunities are, and whether an agency makes sense for you at all, before you commit to a monthly fee.
Frequently Asked Questions
Most brands pay between about $1,000 and $10,000 a month, depending on scope. Advertising-only management sits at the lower end, full-service management at the higher end, and multi-marketplace enterprise work can go well beyond that. SellerVine's plans start at $1,000 a month.
It depends on your spend. A percentage is cheaper when you spend little and more expensive when you spend a lot, and a flat fee is the reverse. Compare the two at your current spend and at the spend you expect in a year.
Some do, sometimes on top of a base fee. Read carefully how revenue is defined. If it includes sales you were already making before the agency started, you are paying commission on your own baseline.
Usually because each manager handles many more accounts, or because the scope is narrower than it sounds. Ask how many accounts your manager will look after and what they will do in a normal week.
No. Ad spend is paid to Amazon from your own advertising account. The agency fee is separate and covers the management work.
Yes, and it is a sensible first step. An audit shows you how a team thinks and what it finds in your account before you commit. SellerVine offers a free account audit.